2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to learn what trends come in store for the year ahead? Could you adequately plan this rapidly changing industry? In this posting, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not based on any sort of special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I’ve a knack for spotting social media marketing trends. Which article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the choice is yours. In any event these trends will unfold because the year progresses. So read on and heed my advice. Prepare your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.
This past year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is reported to be in the works of creating their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “a worker social media use policy” to control business hour usage. Second, develop a social media marketing plan to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) Among the largest players in the social media arena can make a “miss step” in 2012.
I believe that one of the most notable four Social Media Network companies will make an expensive mistake causing them to lose significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to communicate with them. Take Facebook, for instance. They don’t list any contact information apart from a Facebook page. Sure they have plenty of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no contact number where you can call and talk to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty together with your account? You post a note and never get a reply! Twitter and LinkedIn are not much better. They don’t really list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, although it sometimes takes provided that seven days to have a reply.
In my opinion, of the top three social media companies, LinkedIn provides the best service. Social Media Marketing agency is new in this game. It isn’t as easy to lump them in with all of those other social media giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It’s been my experience with Google that the quality of service you receive depends upon the person you get on the phone. The good news is that you can get someone on the telephone! Google does list contact numbers. My advice to any business is easy, be ready to create changes to your social media campaign if need be. Furthermore, if you’re using the top four social media services, make a backup of one’s data. This is just in case you decide to make “the switch” and ditch one of these brilliant players.
Prediction #3) Google+ will become one of many top 3, in the social networking arena by the end of 2012.
I know I’m going from a limb here, but I believe this is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media sites. The exact number of Gmail users is not public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the usage of these properties into their social networking. This adds value to their social network. Add to this, the point that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to make a social-networking product that is convenient to use, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure they can keep this frantic pace forever, but also for 2012, it is a done deal. My advice for you is to review what your location is spending your advertising money and see if it seems sensible using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. If you already have a Gmail account, this can only take you about 5 minutes. The bonus here is you can also create a Google+ Brand page with out a lot of fuss.